Description of the project:
Quidgest operates in the IT area with a strong focus on knowledge and innovation, underpinned by a long tradition of 20 years of Research in the area of Software Engineering. It holds a prominent and recognized position in the national market, to which contribute the countless success stories, the visibility and references of flag projects, and the good positioning of its offer, whose development is accelerated with Genio, its generation platform automatic code.
However, in the face of a limited national market and without growth opportunities, Quidgest needs to invest in the international market and consolidate its presence there to remain competitive.
With this SI Internationalization project, Quidgest intends to continue international investments that have had good results in the past. Thus, the intention is to invest in direct prospecting, in the presence of events from multilateral organizations, in prospecting consultancy, in digital marketing tools, in international promotion actions, in the knowledge of foreign markets, and in new forms of organization of commercial practices and external relations, on platforms for access to international tenders and to commercial surveillance.
In order to adapt the strategy of approaching external markets in a post-pandemic world and taking advantage of the digital age, great emphasis will also be placed on an approach to potential customers and partners using digital marketing tools and means. It is intended to hold high-impact digital events such as virtual showrooms, digital technical-commercial conferences, and webinars.
Likewise, a bet on specialized consultancy will be made to increase Quidgest’s visibility in its target markets and with potential customers. This specialized consultancy will support the establishment of “Client Customer Advocacy” and “External Influencers” Programs.
Another objective of this project will be the recruitment of partners for each of the target markets. These partners will, in addition to helping to promote Quidgest in their markets, gather information by doing a Benchmarking study on their markets.
This project will thus bet on increasing the recognition of Quidgest in the markets to which it is intended to expand, with the aim of bringing it closer to the recognition it earns nationally. It also intends to overcome the impossibility of creating a commercial network in all target markets, through the association with local partners. It also hopes to leverage the great experience it has in certain sectors, such as digitalization in the public sector, to win business in markets where the know-how of local companies is more limited.
Goals to be achieved
- Promote the growth of Turnover
- Increase presence in foreign markets
- Increase Quidgest brand visibility and awareness
- Maintain sustained growth in the means generated, adjusting and consolidating the cost structure to profitability objectives