A human-centered approach to innovation
As Tim Brown, CEO of IDEO, said “Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
Design thinking (DT) has become more and more popular, as some of the world’s leading brands (Apple, Google and Samsung) have rapidly adopted this approach. In other words, DT can be used to tackle big ideas in a manageable way, for those who “dream big”. DT is an approach to solving problems that puts end users at the center of the process. And how can we do that? There are essentially five steps:
- Empathise – with your users;
- Define – your users’ needs, their problem, and your insights;
- Ideate – by challenging assumptions and creating ideas for innovative solutions;
- Prototype – to start creating solutions;
- Test – solutions.
It’s important to note that the five stages are not always sequential. They do not have to follow any specific order and can often occur in parallel and repeat iteratively. But keep in mind that the goal is to develop useful products and solutions that fit the needs of the user, not the other way around!
Here, at Quidgest, we provide clients around the world with unique software solutions deployed automatically in minutes, which fit what they really want.
What do you think about this approach?
Rui Val de Ovelha
International Business Consultant @ Quidgest